Archive | June, 2010

Fonts in the wild – FontFont Sari

FontFont Sari – Spotted

FontFont Sari

What’s more nerdy, trainspotting or… Font Spotting!

So there I was, fetching some milk, when I spotted in my local Spa, amidst the cook-in sauces – FontFont Sari (the text White Wine & Cream Cook-In-Sauce). Of course I always make my own sauces from scratch – but fonts are much harder to make yourself!

I haven’t purchased Sari yet, but it does have a certain appeal, maybe even for logo usage – It seems to be a softer, more rounded version of FontFont Dax, but this shouldn’t come as a surprise as both were created by Hans Reichel. I quite like Dax in certain situations, but like Sari, it has too much character to be used for extended runs of body text – but for short runs of type or as a headline font, it can work well.

Sari is an altogether softer animal you want to snuggle up next to with a warm cup of cocoa and a macaroon… Or maybe chicken in white wine and cream sauce!

We won’t mention the appearance that Helvetica made in the same store… oh the irony! Fresh meat indeed!

Helvetica - what have you done!