Tag Archives: logo design

How much should a logo design cost?

I’m sure I’m not the first, nor will I be the last designer to write about this topic. It’s probably a reflection of the world we now live in that the first question often asked is “how much will a logo cost”, or “can you do it for £50 because company xyz can.” – my answer to the latter statement, albeit qualified and polite, has often resulted in the end of the phone call – but that’s OK.

It’s a bit like asking a builder – how much does it cost to design a building, or a lawyer – how much is my divorce going to cost. You can’t guarantee the best outcome on a fixed price. Fixed price logos are always a compromise, just like anything in life which is sold at a fixed low price. If you truly want to develop something unique that is going to project your brand, then it comes back to time and money. Ultimately, you always (unless you are incredibly lucky) get what you pay for. Read More…

How do I trademark a company logo?

Registered Trade Mark indiciaProtecting your corporate identity is becoming more necessary than ever. In an increasingly competitive and, arguably, immoral capitalist system, companies are becoming only too willing to try and steal some of your business by cloning your “look and feel”. Even worse – and this happened to yours truly – a new company that looks like it has a good name might have the rug pulled from under it’s feet by the big boys registering your name as a trademark before you get the chance to establish yourselves!

The difference between TM and ®

We’ve all seen the little TM and ® marks adorning logos for years, but what do they mean?

TM, meaning Trade Mark is simply the owners assertion that their product, service or company are unique. There is no real legal validity to this, other than that the brand may have been notoriously well known for many years. Whether or not the user shows the logo with the TM is largely immaterial – the claim to ownership of a brand name or logo will always be stronger, the longer you have used it unchallenged, whether it has been legally registered or not.

®, meaning Registered Trade Mark means that the items in question has been registered with the Patent office (or IPO Intellectual Property Office in the UK). It has legal clout right from the word go. Read More…

Another logo design goes live – tinystepskids.co.uk

The brief was to create a fun logo for a company dealing in kids clothing and accessories. I didn’t want to create an image specifically of babies, or at older kids, so I pitched somewhere in between – kind of young toddler looking, with a cheakiness and bounce. I really didn’t want to follow the modern trend for ultra minimalist presentations, and owner Kay Dickinson was more than happy to let the brakes off!

Setting the mood

We started out with the head – so big stick out ears, and a gummy tooth was the order of the day – and the curly wisp of hair added a finishing touch to the little fella.

The face I had drawn really set the mood for the rest of the design, so then I started trawling through typefaces for something suitable. It had to be playful, without being too whacky. Typically, Ray Larabie came to the rescue with his MinyaNouvelle font – which proved perfect once it had been beefed up with some outlines. Then it was a case of adding some feet, finger tips, tummy, and a few other tweaks until we arrived at the final approved design – ta da!

Tiny Steps Kids Logo

We are happy to be helping tinystepskids.co.uk relaunch their website, and hope to add another customer to our portfolio soon!