I’m sure I’m not the first, nor will I be the last designer to write about this topic. It’s probably a reflection of the world we now live in that the first question often asked is “how much will a logo cost”, or “can you do it for £50 because company xyz can.” – my answer to the latter statement, albeit qualified and polite, has often resulted in the end of the phone call – but that’s OK.
It’s a bit like asking a builder – how much does it cost to design a building, or a lawyer – how much is my divorce going to cost. You can’t guarantee the best outcome on a fixed price. Fixed price logos are always a compromise, just like anything in life which is sold at a fixed low price. If you truly want to develop something unique that is going to project your brand, then it comes back to time and money. Ultimately, you always (unless you are incredibly lucky) get what you pay for. Read More…
Protecting your corporate identity is becoming more necessary than ever. In an increasingly competitive and, arguably, immoral capitalist system, companies are becoming only too willing to try and steal some of your business by cloning your “look and feel”. Even worse – and this happened to yours truly – a new company that looks like it has a good name might have the rug pulled from under it’s feet by the big boys registering your name as a trademark before you get the chance to establish yourselves!
