Tag Archives: sans serif

Apex New – Old Faithful

This review of Apex New Font from Village Type is our first blog post, so welcome if you haven’t been here before! I first came across Apex New from Village Type when I saw an NHS smoking prevention poster. I thought the typeface looked great, and worked well as a no-nonsense modern sans typeface which, like Meta from Erik Spiekermann, could be used in a broad range of corporate applications. I had to ask the guys on Typophile to help identify a scrap of the typeface I had managed to scan and post on the forums there, and thankfully someone helped me out. Read More…