Tag Archives: SEO

Website Uptime Monitors Review – Choosing the Right One

For my sins, I work part-time for other hosting companies, and one of the most common misunderstandings I encounter is when someone will swear blind their website is down when the truth is that their ISP is just suffering some temporary routing problems.

Customers come in all shapes and sizes, and degrees of ability and understanding of how the internet works, and the more savy website owners now use some form of website monitoring to make sure that us naughty dishonest web hosting companies are playing our part in their success.

Some folks spend more on the website monitoring than the hundred quid a year they are prepared to spend on the website hosting itself – hosting that enables their business to rake in a small fortune (but that’ a rant for another day!). So read on to understand more about uptime and availability. Read More…

Seven common SEO myths busted

Listening to some folks, you’d swear the tooth fairy really did exist. However painful the truth might be, she doesn’t.As much as it would be lovely if she did, she just doesn’t.

Party pooping aside, it’s amazing how some myths just refuse to die. Case in point – there are still dozens of common myths that still float around regarding Search Engine Optimisation (SEO). Only recently a customer felt that unless he had keywords added to his site using meta tags that the sky would fall down and nobody would ever find him on Google.

Lets have a look at the seven most common SEO myths that simply refuse to die, bought to me by my customers. Read More…

The importance of great testimonials

SEO – a means to what end?

So, you’ve got a website with some form of content management. You are forever tinkering with it – adding a page here, modifying some copy there. All of this is great, particularly from a search engine optimisation point of view. Keeping things fresh is one of the best things you can do.

Maybe you’ve spent a few hundred quid (or more) on improving backlinks to your website – you’ve worked feverishly on facebook, and twitter to try and put your website on the map.

However,  improving your search engine rank is really only a means to an end. Don’t become so obsessed with attracting visitors, that you don’t have anything interesting to say to people who actually drop by! Read More…

SEO success stories and development

We have had some considerable success in recent years with getting our customers’ websites to the heady heights of page 1 on Google and other search engines (yes, there are other search engines besides the mighty G!)

To see how we’ve been doing, here are some examples of recent Google results (leave out the quotes when entering the queries in google):

  • “midlands contract plumbing” – allroundplumbing.co.uk are at number 1
  • “falconry experience” – thefalconrycentre.co.uk are at number 1
  • “used pallet racking” – usedstoragesystems.co.uk on page 1
  • “battery management” – adverc.co.uk are number 1
  • “midlands laser clinic” – cottage-surgery.co.uk on page 1
  • “interior refurbishment” – kvinteriors.co.uk on page 1
  • “vw service” – vwrescue.co.uk are page 1 – higher up than most official VW dealerships
  • “uk battery distributor” – manbat.co.uk on page 1
  • “dog behaviour wolverhampton” – dog-behaviour.co.uk are number 1
  • “mesh fencing” – urbanfencing.co.uk on page 1
  • “alfa romeo service” – wad-alfaromeo.co.uk on page 1

Some of these sites have been around for a while – whereas others are relatively new. In all cases, customers have employed us to create SEO optimised content, and have taken our advice to carry out their own link building, or have employed us to do it for them.

Now even better Search Engine Optimisation

We are getting ready to launch a range of SEO link building services to our customers – with prices ranging from £90/month upwards. These packages will use various techniques (mainly carried out by human beings, not machines) to grow the number of quality inbound links to your website.

To keep in the loop – subscribe to our blog by email and watch out for the launch of this new service. We’ll be announcing full pricing details in forthcoming blog posts.

Or, if you can’t wait for us to get the details published – get in touch today and we’ll get you started!

Search engine friendly URLs using apache mod_rewrite

As promised, here is a brief technical overview of how to get those nice search friendly URLs using Apache mod_rewrite and .htaccess files. I have already discussed why human readable URLs are a good idea, but it really should be obvious to anyone who has a basic understanding of the way Google views page URLs when calculating page rank.

What are we trying to achieve?

We are going to take the example of a fictitious website that has a database driven catalogue. We will assume for a moment, that the page that handles the navigation of the catalogue is /catalog.php and that it accepts a category and a page number parameter. So, for example, a typical URL might be:

/catalog.php?cat=34&page=2

This would show page 2 of the results for products in the category with id=34. This is a pretty common situation. Read More…

Can a Facebook Page help my SEO and rank?

“Facebook is for kids”, or “That thing my teenage son spends half of his life in front of?” are just two of the common responses I receive when I tell customers that getting on Facebook has become an essential aspect of any online marketing strategy.

Got Facebook?Unlike Myspace which allowed pages to become too unstructured and messy, Facebook held onto their page structures with a little more firmness and the strategy may have contributed to their success.

Why Facebook Pages can improve your page ranking

Facebook is now one of the most vigorously indexed websites in the world, and as Facebook Pages are publicly viewable, they are prime real estate for any online marketing campaign. All of the links on your Facebook Page will be seen by Google and others, so links from this system back to your website are also a great way to boost your SEO (Search Engine Optimisation) results.

Facebook spreads information very effectively, both by direct searches within the Facebook website itself, and virally from user to user. If somebody choose to “Like” your page, then all of their online Friends instantly see that information, and can decide to check out your facebook page for themselves – and if they “Like” it too, then their own circle of Friends see that information – and so forth. It’s easy to understand the term Viral Marketing when you start to understand how Facebook works. Read More…